February 28, 2003

Bad Marketing Ploy

Here is something I hate. I received a letter in the mail that explained I was now a preferred customer for my magazine subscription. Oh great. What does it do for me? Nothing. They will now autorenew my subscription. Hmmm. I was planning on letting that expire. Glad they solved that for me. Now I have to call and cancel. So, to become a prefered customer you just wait until your subscription is about to expire and do nothing and then suddenly your preferred. What a scam.

Posted by Jeff at February 28, 2003 01:41 PM